It’s to some extent disappointing to live in a world filled with opportunities when you don’t have the know-how to dive through it and attract clients.
The so-called digital marketing plays a significant role on growing businesses, even those related to art.
It does not come as a surprise how effective it could be to become strongly present online as an artist.
In this regard, it should be noted that social media nowadays has been bridging the gap between clients and artists.
The way how you promote your artwork online determines how successful you will be in terms of establishing a fan base.
Here are some tips for artists to promote their artwork online.
Determine your options and focus on your goal
Nowadays, social media is a key factor for sellers in general and artists in particular to become popular. Setting up accounts on Facebook, Instagram, Twitter, etc. is the first step how to do so.
The only issue with working on social media is that it sometimes becomes a full-time job. That is, not responding to clients’ messages can sometimes leave negative impacts on your artwork business.
If you cannot decide which platform is suitable for you, use one or two and excel them. For instance, Instagram has recently become the best social media platform for artists to promote their artworks. It’s the platform specialized in photos; you can literally easily upload photos and have them spread to reach as many people as you wish.
It is observed without straying too far afield from our main focus that setting up a portfolio of your artwork online is considered a way to promote your it.
You have to show off your professionalism online as well as communicating with your followers and audience.
Encourage customers creating user generated content
The user generated content can be defined as the content created by your product customers. That is, encourage the clients who promote your artworks through pictures, reviews, tweets, blog articles, hashtags, etc. so that potential clients dig into your artwork.
Following a poll carried out recently, 92% of clients around the world trust the word of mouth than they trust advertising.
Another aspect of this is that you should ask your clients to leave reviews of what they think of your artwork on your website or your social media accounts.
You can also hold a contest on Instagram requiring followers to repost a photo of your artwork, and the winner will get that piece for free and take it home.
Give special offers
In fact, special offers are a trusted way to promote your artworks and attract new clients.
That is, if you post a discount code on your Instagram account (in the bio let’s say), or if you ask your followers to share some of your artworks for a reward in return, your art will be astonishingly promoted, and you will accordingly draw in new customers.
You don’t wish to underestimate the value of your artwork by continuously discounting it, but creating fun ways to attract people is often beneficial to your business.
Share live features
If you are attending an event or setting up an artwork campaign, you are recommended to share a live post of content updates of the event or the campaign.
This will stimulate conversations on the event or the campaign, and accordingly you will get a lot of responses and reviews to your artwork.
It is worth remembering that Facebook, Snapchat, and Instagram have the feature of live videos that helps create live content. Such a feature is considered as authentic and consequently helps you remain connected with your followers and audience with whom you can share behind-the-scene videos and posts.
Create tutorial videos on YouTube
If you don’t like the feature of live videos, you can resort to uploading tutorial videos to your YouTube channel. It will be a good idea especially if you possess a unique skill of giving tutorial lessons on YouTube.
Such tutorial videos should be mainly about how to create a piece of art, equipped with the process you adopt to create it.
Your videos are meant to keep your audience attentively involved and consequently curious to touch any final fruitful outcomes.
Create and share blog posts
Another common way to share your experience is through blog articles and posts. Similar to tutorial videos, you’ll make audience attentively involved while reading about your experience and art advice.
Bear in mind that if the reader is wholeheartedly attached to the story of the artwork, they are more likely to buy it. Stories make art relatable and common.
Work on email marketing
Email marketing is considered as the most underestimated way to promote artworks; artists probably ignore it. They often directly resort to social media without giving a try to email marketing.
However, the point with only promoting on social media is that people are present there to socialize and share experiences. Your photos, posts, and videos compete with hundreds, if not thousands, of other distractions on the platforms of social media. Hence, email is deemed a direct path to your audience’s inboxes.
Try to attract the attention of dealers on Instagram
On Instagram, people usually comb through photos and other types of posts while scrolling down. So it’s your opportunity to capture art dealers’ attention by sharing your artwork photos.
Instagram is a highly recommended platform for artists looking for such people, for there are many art collectors and agents on Instagram searching for the best artist.
As a side note, the artist Ashley Longshore has earned about $30,000 from art marketing on Instagram.
Do it well, not all
A related point to consider is to use the aforementioned ideas to create your own fan base and build your audience online. Start from the platform wherein you feel more excited and interested. You should be wholeheartedly dedicated to the process you are adopting.
Do not allow yourself to have the feeling that you need to do everything, but rather concentrate on what you believe you are able to do perfectly well.
