Checklist of 30 Things Before You Launch Your Website


So, you’ve decided to launch your own website. Great for you! This will undoubtedly help your business grow and attract wider audiences. 

It takes a lot of time and effort to create an appealing website, and it’s easy to get all excited and rush into its launch. 

But if you want to successfully launch your website, there are a few things to check, recheck, and optimize, regardless of which popular content management system you’re using. 

So, let’s take a look at the ultimate checklist of 30 things you should do before you launch your website. 

1. Security Is the #1 Priority 

It’s estimated that, on average, there’s a cyberattack every 39 seconds on the web. Make sure you’re doing everything you can to protect your website. 

2. Change Your Passwords 

The easiest way for a hacker to attack your website is by guessing some of the most commonly used passwords. Ensure your username and password are unique and strong. 

3. Pay Attention to the SEO 

Even the most beautifully designed website won’t attract audiences if they cannot find it online. Use SEO plugins, pay attention to your keywords, title tags, meta descriptions, etc. 

4. Use Website Analytics 

The only way to learn who is looking at your website and which pages they’re visiting is by using analytics tools such as Google Analytics. 

5. Choose Your Permalinks 

Permalinks will help you identify pieces of content on your website, and they’re used by Google when indexing your pages. Check all of your permalinks, and ensure they’re accurate and consistent. 

6. Social Share Images 

Social share images are important as they appear when someone shares your pages on social media. Check them to make sure they’re set up correctly. 

7. Optimize the Website Images 

Optimizing the images on your website will increase its loading speed. It’s better to stick with JPEGs and PNGs. 

8. Turn off Autoplay on All Media 

While it seems like a great feature, autoplay can lower your loading speed. Not everyone who visits your site will have a 4G network. To ensure your site loads well, it’s better to turn off autoplay. 

9. Optimize Your Loading Speed 

Page speed, including the mobile page speed, is one of the most essential Google ranking factors. Check the speed of your website, and optimize it so it loads fast. 

10. SSL Certificate 

The SSL certificate (short for Secure Socket Layer) activates the https protocol and ensures a secure connection from the server to the browser. Your website might be flagged as insecure without the SSL certificate. 

11. Check Your Licensing 

Check, then double-check the license agreement for any third-party resources. This includes products, media, and images. 

12. Get Listed on Google 

If you want to get listed on Google, make sure you’ve submitted your URL. You can do that by simply searching “Submit URL to Google”. After a few days, you’ll be good to go. 

13. Test the Cross-Browser Compatibility 

Not everyone will be visiting your site from the same browser. Check whether your site is compatible with all browsers, whether all images and text are displayed properly, and whether the loading speeds are good. 

14. Is your Website Mobile-Friendly? 

Almost half of the global internet traffic comes from mobile devices. So, make sure your site is mobile-friendly. This will improve the UX, as well as your ranking. 

15. Any Broken Links? 

It’s very likely that you’ve changed the links and pages quite a few times while you were developing your website. Make sure all the links work and have no issues. 

16. Domain and Hosting 

Make sure your domain name is appropriate, and choose a good hosting service. This will improve your site’s speed, safety, and security. 

17. Proofread Everything 

There’s nothing worse than having grammar and spelling mistakes on your business’s website. Dedicate time and effort into ensuring all content is free of mistakes. 

18. Is Your Email Address Correct? 

WordPress requires you to input your Admin email address when you’re creating a website. This is where all the notifications about your site will be sent, so you’ll want to double-check that the address is correct. 

19. Accurate Date and Time 

Check your time zone settings to ensure the date and time presented on your site are correct. It’s a minor thing, but you don’t want to forget about it, as it will affect the overall UX. 

20. Are There Any Unwanted Plugins? 

You’ve probably been testing out various ideas during your website development process. If there are any plugins you’re not using, make sure to remove them. 

21. How About Pages or Posts? 

If you’ve added some sample content and have a few Lorem Ipsum pages, don’t forget to delete them. 

22. WordPress Post Revisions 

WordPress has the feature to autosave all of your work. If these revisions add up, they can affect your page performance. Remove them before you launch your website. 

23. Check the Forms 

All of your forms have to go to the right email address once they’re submitted. Check whether everything is nicely configured and functional. 

24. Make Sure You Have Backup 

Technical issues happen, something could go wrong, and your site might go down. To protect yourself in this event, always make sure that you have a proper backup. 

25. Get a Custom 404 Page 

If for whatever reason your website visitor encounters this error, it’s a nice touch when they see a customized 404 page. 

26. Don’t Forget Your CTAs 

You probably want your audience to do something after visiting your page. Don’t forget to put all of your calls-to-action where they can be clearly visible and compelling. 

27. Use Alt Text on Images 

Alt text on images will not only improve your overall UX, and you can improve your search engine optimization through it. 

28. Exclude Website Traffic from Your Office 

You can use filters to ensure that your analytics tool doesn’t take into consideration your IP address, nor any of the addresses from your office. This will give you more accurate insight into your audience. 

29. Is There Any Duplicate Content? 

Duplicate posts, pages, images, etc., can have a negative effect on your UX, and they can significantly slow down your website. Make sure to remove any duplicate content on your site. 

30. Use a Site Monitor 

As soon as you launch your website, keep a very close eye on it. Using a site monitor app will keep you notified if there are any issues that affect your site performance. 

The Bottom Line 

Following this checklist will ensure your website is good and ready to go. Dedicating some extra time to ensuring everything is right will give you peace of mind and help your site run smoothly.