If you’re a business owner looking for an investor, the best way to present your business to a potential financing partner is by creating a perfect pitch deck. Pitching has become increasingly important in the business world. It takes practice, it isn’t easy, but if pitch-deck is done right, it gives real results.
When it comes to creating a perfect and engaging pitch deck, you should have a strategy of your own. Pitching is how you make a point as to why an investor should finance your business or project and your pitch deck is the tool that helps convey your message the right way.
Since pitching is an essential factor that determines your business success, certain rules will help you create a skillful and informative pitch deck that will resonate with potential investors or target audiences.
Make sure that your pitch deck is strong.
Three most important rules in pitching
Since pitching is all about exciting your audience, three simple rules will allow you to keep your audience focused on what you have to present. Let’s delve deeper into these guidelines.
1. Achieve More with Less
If your audience is mostly comprised of investors, you should know that their attention span is very short. You will have only a few seconds of their attention before it’s gone. So, to make sure to excite them and keep them engaged, win them over with a catchy opening line.
Outline a certain problem by asking one or two direct questions and then provide a reasonable solution. This will attract attention and keep your audience engaged. Now, it’s crucial not to make it too long or too short. Achieve more with less and avoid overpacking your presentation with lots of slides. Your pitch deck should be:
- A tool to highlight your top points
Your pitch is like reaching out to your audience with the main goal aimed at sparking interest. If you manage to do that, you’ll get a second chance to close the deal.
2. Hire a Professional to Create your Deck
Assembling your pitch deck without paying attention to the visual aspect will do more harm than good. Also, being overconfident about your pitching abilities won’t give you good results. Since you’re already creating a pitch deck, why not make it perfect.
Then again, you’ll probably need to use it more than once. Therefore, invest in a pitch deck that looks good according to the latest standards in the entrepreneurial world. Think of your pitch deck as a long-term investment.
One more reason to hire a professional to create your deck is perfection. Few will want to work with you if they can see that you failed to invest enough time, money, and effort in creating a pitch deck.
3. Visuals Play an Important Role
When working on your pitch deck, pay attention to the visual side. Learn from the best example of how to be the best pitchmen by going through Steve Jobs’ iPhone pitch deck. He was able to engage and excite his audience up to the point where they started to sympathize with what they saw in his formidable presentation.
Using pictures to generate excitement is only one side of the coin. It’s also extremely important to have a compelling story that goes with your pitch deck. This is where the first rule of pitching comes into play. Simplicity in design, a compelling story, and attention-grabbing pictures will help you format your presentation and allow you to express your thoughts the right way.
It’s also essential to understand that your pitch deck won’t do the talking for you. Instead, keep their focus on you. Your pitch deck is just there as a visual aid that helps keep your focus and say what you want to say.
Steps to Create a Perfect Pitch Deck
Now that you understand the basic rules of pitching, we will go through some important guidelines that will help you apply these rules. Startup fundraising includes two versions of pitch decks: the first one includes information and textual content and is usually sent via email while the other relies more on visuals.
The latter is the one that you will present to your potential investors and, the more visuals you have, the more your pitch deck will help keep your investors focused on what you are saying. With that in mind, here are 3 basic steps that you should include in your pitching strategy.
1. The problem
This is all about identifying a certain problem in the market that people can relate to. It should be understandable for investors and it should cover a few important points.
- Make sure that your audience already experienced the problem
- Your solution should help your investors increase their ROI
- They should understand the importance of your professional expertise; they should be able to relate professionally
2. The solution
The solution you present needs to be very clear, concise, and scalable. This is what your audience demands. They need a solution that matches their resources and solves a certain problem in a profitable way. This will help them decide whether to invest or not.
On the other hand, the solution has to make sense in the business world. This is where timing kicks in. Timing plays a very important role here. Do your research on what the greatest problems of our time are and then try to provide reasonable and understandable solutions that will compel your audience to think like you.
3. The market
The market is also a very important aspect you need to consider. The bigger the market, the more room for attracting the right audience. Small markets don’t have the necessary potential for hyper growth.
Potential attracts investors in large numbers and they are always looking for excellent opportunities with great returns.
So, go with big markets and present solutions that will disrupt and transform entire industries. Your task is to literally remodel the way modern consumers interact with those markets.
If you can point out a clear potential for growth, this will allow your audience to quantify potential returns on their investments which might sway their decision in your favor.
One more important thing to keep in mind is that you should consult with someone who knows a thing or two about sales psychology. Let them inspect your deck before you make it public. Just a simple placement of images or a few words and tweaks might make a gigantic difference in value.